Retail & E-Commerce

Automa RPA Upgrades CS Automation: 20+ Annual FTEs Released, Ops Accelerated

Vanward Electric implemented Automa RPA to automate 800+ processes across customer service and order management, saving 9,600+ person-days annually (20+ FTEs), cutting labor costs by ¥1M+, and boosting e-commerce operational efficiency.

800+Business Scenarios Covered
9,600+Person-Days Labor Saved
20+Increase in Digital Workforce
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"Automa played a vital role during major sales events, helping us promptly address temporary customer service needs. Its development is simple, quick to implement, and delivers fast results. Automa represents an indispensable new way of working for the future."

Thorne Ashby·Customer Service Director at Vanward Electric

About Vanward Electric

Founded in 1993, Vanward has grown into a leading manufacturer specializing in water heaters, kitchen appliances, and hot water systems. Vanward's gas water heaters have consistently achieved the highest comprehensive market share in the industry for many years, and its gas boilers, gas stoves, range hoods, and electric water heaters also rank among the top in the market.

In Vanward Electric's digital transformation, e-commerce is a key focus. With the rapid development of e-commerce, Vanward recognized the importance of improving operational efficiency and chose to partner with Automa RPA, leveraging RPA technology to reduce costs and increase efficiency. Currently, Vanward has digitally transformed its customer service department, including pre-sales, generalist, after-sales, and trainer teams, developing over 800 automated applications. This has saved more than 9,600 person-days—equivalent to the annual workload of over 20 full-time employees—significantly improving work efficiency and the level of business automation. Especially in the customer service department, Automa RPA technology is widely used to drive business automation innovation. For example, the "invoice processing" application has run for over 5,000 hours, making it one of the longest-running applications and solving tedious, repetitive tasks for the Tmall after-sales team.

Operational Statistics

  • 800+ automated applications developed

  • 15,000+ hours of operation

  • 9,600+ person-days saved

Achieved Results

  1. Automated most customer service scenarios, freeing staff from repetitive mouse clicks and data extraction, allowing them to focus on more important work and embodying a "people-oriented" approach.

  2. Improved productivity, reduced labor and operational costs—equivalent to releasing the annual workload of over 20 full-time employees—cutting labor costs by over one million yuan and achieving significant cost reduction and efficiency gains.

Covered Teams

Customer Service Department (Pre-sales, Generalist, After-sales, Trainers, etc.)

Covered Scenarios

  1. Invoice processing, Gold Card gift registration automation, exporting after-sales order information, exporting winner lists, capturing negative reviews after sales, refunds for unshipped orders

  2. JD payment reminders, JD service order monitoring, self-operated gift registration, review replies, exporting gift messages

  3. Retrieving independent after-sales order information and sending emails, automatic refunds, messaging users, automatic daily report extraction, POP gift registration

  4. Batch flagging and notes, batch messaging, mass messaging, enterprise purchase monitoring

  5. Capturing detailed customer service reception data, positive review statistics, dealer sales data retrieval

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