Automa, a leading force in AI-powered RPA platform, is pleased to announce a strategic partnership with Synergy House AI (SHAI), an early innovator in embracing intelligent technology enablement. This collaboration reflects a shared commitment to shaping the future of work, one where people are empowered by automation, not replaced by it.
As AI continues to redefine how the world works, Automa and SHAI are coming together with a common purpose, “ To make automation more human-centered, accessible, and impactful for organizations across APAC. “ Through this partnership, SHAI is authorised as an official reseller, and promotion and implementation partner for Automa, helping to bring transformative automation solutions to a wider network of businesses.
Powering a New Era of Work
At the heart of this partnership is a simple belief: “ Technology should work for people, not the other way around. “
Automa’s no-code, AI-enhanced automation platform enables teams to simplify complex workflows, eliminate repetitive tasks, and focus on work that requires creativity, judgment, and care. Paired with SHAI’s deep local insights and hands-on implementation support, the partnership is uniquely positioned to help businesses reimagine how they operate and grow.
“ AI automation is no longer a future concept, it’s here, and it’s real, ” said Ethan Jin, CEO of Automa. “ This partnership with Synergy House AI is about putting that power into the hands of more people. Together, we’re building bridges between innovation and real-world impact. ”
Beyond Tools, Toward Transformation
Rather than just offering software, Automa and SHAI are co-creating an ecosystem that supports sustainable transformation. From product onboarding and training to localized support and customer success, both companies are focused on delivering not only technology, but trust, value, and long-term growth.
This partnership marks the beginning of a deeper collaboration rooted in shared values: integrity, curiosity, and a belief that automation should serve as a catalyst for human potential.
A Step Toward the Global Future
As industries worldwide accelerate their digital journeys, Asia stands at a critical crossroads, rich in opportunity, yet facing mounting pressure to innovate. Automa and SHAI are stepping into this moment with optimism and readiness, determined to help businesses of all sizes harness the benefits of AI automation.
From finance and logistics to HR and customer experience, automation is no longer just a tool, it’s becoming infrastructure. And through this partnership, Automa and SHAI are laying the groundwork for a future where technology lifts everyone forward.
Media Contact
Automa
willy.kuo@automa.site
Synergy House AI(SHAI)
zach.teh@synergy-house.com
