Retail & E-Commerce

Addressing Peak Season Surges, Improving Efficiency and Reducing Costs — Automa RPA Is Indispensable

ERAL FASHION deployed 600+ Automa RPA bots across e-commerce and SAP workflows, saving 9,500+ labor days. Automation streamlined order management, reduced errors, cut costs, and freed staff to focus on higher-value customer experience, increasing operational agility and talent density.

600+Business scenarios covered
9,000+Man-hours saved per day
150%Improvement in operational efficiency
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"Automa frees us from wasting time on simple, repetitive tasks, making our employees more efficient and increasing our company's talent density. Automa is certain to become an indispensable new way of working in the future."

Joren Kade·CIO at ERAL FASHION

About Finnegan Vail

Founded in 1997, ERAL FASHION Fashion Co., Ltd. covers the entire textile and apparel industry chain, mainly including three sectors: apparel, home textiles, and manufacturing. ERAL FASHION has always regarded technological innovation as the driving force for its development, establishing digital factories, research laboratories, and international design teams in multiple locations, forming a nationwide collaborative innovation system. Adhering to its mission and a firm belief in innovation, ERAL FASHIONSHION continuously breaks through boundaries, enjoys and observes life, creating new experiences for users and bringing value to society as a whole.

Since partnering with Automa, ERAL FASHIONSHION started with the e-commerce department and has now expanded to finance, logistics, and merchandise departments. To date, over 600 automated RPA applications have been implemented, resulting in significant improvements in business efficiency and customer experience, with the achievements of digital transformation becoming increasingly evident.

Operational Statistics:

  • 600+ RPA applications implemented

  • 15,000+ cumulative operating hours

  • 9,500+ labor days saved

Covered Teams:

E-commerce, Finance, Logistics and Merchandise.

Covered Scenarios:

  1. Product modifications, bulk messaging across multiple platforms, product preparation before campaigns, offline refund financial registration, automatic refunds, automatic exchanges

  2. TikTok store data extraction, return data statistics, product shipment data acquisition, TikTok customer service data collection, short video data scraping

  3. Downloading detailed operating income, TikTok bill downloads, cashier audits, OMS bill downloads

  4. Email sending, outbound delivery posting for product changes, inventory shortage error alerts, inventory updates, checking WMS for inbound status

Achieved Results:

  1. Enhanced E-commerce Efficiency: Over 300 automated scenarios have been implemented, covering all aspects of e-commerce and greatly improving operational efficiency.

  2. Optimized Existing Systems: Dozens of RPA applications have been developed for SAP, sales, and warehousing systems, addressing functional gaps and saving time for system operations and finance staff, enabling them to focus on more challenging and growth-oriented tasks.

  3. Increased Talent Density: By using Automa to automate repetitive operations, employee efficiency has been improved, giving staff more time to learn new things and thus increasing the company's talent density.

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