About AOKANG
Founded in 1988, AOKANG is a large comprehensive group enterprise that integrates capital operation, brand operation, and industrial operation, with businesses spanning footwear, finance, biopharmaceuticals, real estate, and other sectors. With the brand mission of providing more comfortable men's leather shoes, AOKANG owns several proprietary brands such as AOKANG and Kanglong, as well as international cooperation brands including VALLEVERDE, SKECHERS, and INTERSPORT.
In recent years, AOKANG has been actively promoting digital transformation, utilizing digital technologies to enhance business efficiency and product quality. As one of the important tools for this transformation, Automa RPA has been deeply implemented in departments such as the e-commerce customer service department, e-commerce operations, financial shared service center, and international trade center. Over 500 RPA applications have been developed, with a cumulative execution time exceeding 40,000 hours.
Operational Statistics
Applications Developed: 500+
Cumulative Runtime: 41,000+ hours
Tasks Executed: 360,000+
Achieved Results
Multi-platform After-sales Refund/Exchange
Over 30,000 cumulative after-sales cases processed
More than 15,000 total hours saved
Average daily savings of 4 FTEs (Full-Time Equivalents)
Multi-platform Bulk Messaging
Over 22,000 cumulative bulk messages sent across various scenarios
More than 10,000 total hours saved
Average daily savings of 2.5 FTEs
Vipshop Operations
Achieved daily automation of order placement, packing, and warehouse fulfillment updates
Eliminated staff requirements for early/late shifts and weekend work for order processing
International Trade Center
Developed over 10 custom operational applications
Automated organization and consolidation of foreign trade order forms
Reduced manual overtime hours by over 100 per cycle
Covered Teams
E-commerce Customer Service Department, E-commerce Operations Department, Financial Shared Services Center, International Trade Center
Covered Scenarios
Customer Service
Daily unshipped order reporting
TikTok unshipped order refund processing
OMS return/exchange order notes
Data registration/Bulk message sending
After-sales satisfaction survey invitations
Operations
Return logistics analysis
Hot-selling product stockout alerts
Pre-sale arrival reminders
Competitor data scraping
Vipshop scheduled order placement
Financial Shared Services Center
Allinpay fund reconciliation
Voucher generation
Balance checks
Daily financial sales reports
International Trade Center
Foreign trade order packing list categorization
Data aggregation across departments
International trade order packing list organization
Daily reception data tracking for international trade
Automa Deliverables
Daily business operations often involve managing multiple platforms such as Tmall, JD, and TikTok, and require integration with the ERP system to process refund and exchange requests. Cross-system workflows are complex and time-consuming, with high transaction volumes across platforms. Manual processing is inefficient and prone to errors.
By implementing RPA for automated refund processing, the total number of transactions processed across all platforms has exceeded 30,000, with cumulative hours saved surpassing 15,000. On average, this solution saves the department the equivalent of 4 full-time employees daily.
The customer service department previously needed to log data across up to 22 spreadsheets daily. This task was distributed among team members, making centralized data consolidation cumbersome. The data logging process was tedious, time-consuming, and error-prone, with submissions required even on rest days.
Now, Automa RPA is used to automatically log data on a daily scheduled basis, and important data is sent as reports to DingTalk groups for intuitive viewing. This solution saves the equivalent of 1 full-time employee daily on average.
High-frequency notification scenarios across multiple platforms—such as payment reminders, shipping notifications, exchange updates, delivery time confirmations, address changes, and pandemic-related shipment delays—make it challenging for staff to process high volumes of tasks efficiently, resulting in errors and negatively impacting the customer service experience.
RPA is used to automatically send batch messages across multiple platforms. To date, the total number of batch messages sent in these scenarios has exceeded 22,000, with cumulative hours saved surpassing 10,000. This solution saves the equivalent of 2.5 full-time employees daily, significantly improving operational efficiency and processing accuracy, reducing customer wait times, and enhancing the customer experience.