About ChaCha
Founded in 2001, ChaCha specializes in producing nut and roasted seeds snacks. Its product lineup includes ChaCha Red Bag Melon Seeds, ChaCha Blue Bag Flavored Melon Seeds, ChaCha Small Yellow Bag Daily Nuts, and ChaCha Small Blue Bag Probiotic Daily Nuts. Upholding the mission of "crafting delicious nuts and sharing joyful moments," ChaCha has established a well-developed marketing network. Its products are not only popular across all provinces and cities in China, but are also exported to nearly 50 countries and regions, including Southeast Asia, Europe, and the Americas.
As a leading enterprise in the nut and roasted seeds industry, ChaCha boasts strong comprehensive strength and significant scale advantages, being the only large company in the industry with annual sales exceeding one billion RMB. From 2007 to 2009, ChaCha ranked first in the industry in both annual sales revenue and overall market share.
Currently, a total of 10 people are involved in the Automa RPA project at ChaCha, achieving a digital coverage rate of 35%. Over 500 RPA applications have been built, with a total runtime exceeding 4,000 hours, saving the company 2,567 man-days of labor.
Operational Statistics
A total of 538 applications have been developed
a cumulative runtime of 4,106 hours
saving 2,567 man-days of labor.
Achieved Results
Automa RPA has replaced many repetitive and mechanical tasks, significantly improving productivity and providing substantial support for cost reduction and efficiency improvement, especially during the pandemic.
The use of Automa RPA has enhanced employee skills, reduced repetitive work, alleviated workload pressure caused by unexpected events, boosted employee motivation, strengthened the team's risk resilience, and facilitated team growth.
Covered Teams
Mainly the customer service team, and also supported the warehouse team by developing a "user information retrieval" application scenario.
Covered Scenarios
Platform messaging, flagging and adding notes, retrieving reviews from JD , and collecting competitor reviews.
Automatic refund interception and order refund status checking.
Automatic re-issuance, automated order review and rejection in specific scenarios.
Report generation, automatic modification of work orders, and updating shipping tracking numbers on the platform.
Batch screenshotting of transaction and refund records.
Automa Deliverables
During major e-commerce promotions, the surge in order volume leads to a sharp increase in customer inquiries. The after-sales team faces tremendous pressure, dealing with issues such as returns and exchanges, promotion-related questions, courier changes, address updates, and more.
By utilizing Automa RPA, we've automated key customer service scenarios, enhancing operational efficiency and significantly reducing the workload of after-sales staff.
Significant volumes of operational data are scattered across various platforms, making effective data collection difficult and hindering data from driving business operations.
Automa RPA enables stable and efficient cross-platform, cross-system data collection, reducing manpower and time costs by 80% while ensuring data accuracy and completeness.
During surges in abnormal deliveries, manual review and rapid reshipment are required, leading to heavy workloads and inefficiencies.
Automa software robots automatically monitor order status, flag abnormal deliveries, and enable automated reshipment and notifications, significantly improving process timeliness.