About Esmartwave
Founded in 2013, Esmartwave is an end-to-end intelligent marketing technology service provider, specializing in the digital transformation of consumer goods and pan-retail industries. Leveraging deep industry insights and advanced technology, Esmartwave has developed a "1+3+N" business model (data middle platform + (consumers, channels, brand campaigns) + N operational scenarios) to deliver comprehensive marketing technology services for brands.
As a leading provider in end-to-end intelligent marketing, Esmartwave has achieved process automation across operations, finance, and technology departments through close collaboration with Automa RPA, significantly improving data processing efficiency and business responsiveness. The company has deeply optimized scenarios such as O2O full-platform campaign submission, data collection and analysis, and financial settlement, effectively addressing pain points like low manual efficiency and insufficient data accuracy. Currently, Esmartwave applies RPA technology in multiple business scenarios, saving over 1,440 labor hours per month and providing clients with more efficient and precise marketing technology services.
Operational Statistics
400+ developed applications
17,000+ hours of application runtime
11,000+ person-days of labor saved
Achieved Results
Automated campaign submission across all platforms, saving over 200 labor hours per month
Automated data collection and analysis, improving efficiency by approximately 370 hours per month
Automated financial settlement, saving 81 labor hours per month
Dynamic task invocation, enhancing system integration efficiency
Covered Teams
Operations, Finance, Customer Service, Merchandising
Covered Scenarios
Operations: Data scraping (orders, campaigns, advertising data), campaign submission and reporting, budget monitoring, daily/weekly report refresh
Finance: Bill downloading and processing, reconciliation, settlement document generation, invoice issuance and verification
Customer Service: Coupon activation and management, WeChat group announcement maintenance
Merchandising: Product data download, sales analysis, inventory monitoring
Automa Deliverables
Manual configuration for O2O and other full-platform campaign submissions is inefficient and prone to errors, which can lead to operational incidents.
A unified submission template is filled by the client team; RPA automatically completes the submission, with manual review for confirmation.
Customer service staff handle a large volume of data reports in various formats daily, resulting in repetitive work and inevitable manual errors.
Schedule daily backend logins to download or scrape data, store it in a designated NAS drive, log into PBI to refresh and generate reports, and send them to specified recipients.
Monthly financial settlement requires collecting and organizing large amounts of information into settlement and receipt documents for clients, making the process tedious and inefficient, and placing high demands on settlement staff.
Standardize the settlement process and use RPA to automate the collection, organization, and delivery of settlement documents.