About GONG FU
Congfu is committed to integrating traditional culture with modern skincare technology, focusing on the creation of mid-to-high-end beauty products. With a global vision, the company strives to protect the skin health of Chinese consumers through advanced and professional technology. To this end, GONG FU has steadily strengthened its R&D capabilities, establishing robust R&D and sales bases in multiple locations, and is actively promoting the establishment of a cutting-edge Swiss R&D center to further enhance its independent innovation capacity. At the same time, GONG FU places great emphasis on talent cultivation and investment, adhering to a "people-oriented" recruitment philosophy and providing employees with excellent development platforms and working environments to maintain its leading position in a highly competitive market. In just about a year and a half since its founding, GONG FU's total online sales have exceeded 1 billion USD, with a growth rate of 818%.
GONG FU is leveraging Automa RPA to build an innovative brand marketing model, automating content marketing actions such as content uploading, ad placement, sentiment monitoring, and comment management.Within one year of collaboration with Automa, GONG FU has developed over 500 RPA applications, with a cumulative execution time of 12,000 hours. RPA is accelerating the brand's marketing conversion.
Operational Statistics:
530 RPA applications deployed
12,000+ hours of operation
7,800+ person-days saved
Covered Teams:
Customer Service, Content Operations, Marketing, Finance, and more
Covered Scenarios:
Customer Service: Order detail processing, after-sales order downloads, etc.
Operations: Automated uploading and publishing of videos across multiple content platforms, short video data warehousing, archiving of popular materials, etc.
Marketing: Automated creation of advertising campaigns, comment management, etc.
Achieved Results:
RPA bots automatically upload at least 300 videos per day, create ad campaigns, and archive popular content.
Marketing data is automatically collected and deposited into the enterprise database, enabling cross-platform and cross-system data collection, saving 80–90% of repetitive labor.
Operations need to upload at least 300 videos per day on a single platform, and also handle ad campaign planning, comment management, and data monitoring.
Robots retrieve content from the video library and automatically publish a large number of videos on multiple platforms at scheduled times each day, as well as automatically create ad campaigns for homepage videos.
Marketing data is difficult to track and trace; cross-platform data collection is complex, and there are issues with missing data sources.
Comprehensive data source collection, depositing into the enterprise database, enabling cross-platform and cross-system data collection, saving 80–90% of repetitive labor.
It is difficult to ensure the quality and quantity of interactive content under brand homepage videos, influencer videos, live streams, and other content.
By integrating Automa GPT, interactive comments are automatically generated, increasing the engagement and activity of brand content.