About Igrow
Founded on April 2, 2013, "igrow" entered the market with children's ergonomic study desks and chairs as its entry point, and has since integrated research and development, manufacturing, sales, and brand development. With a presence on more than 20 e-commerce platforms and over 600 physical stores, igrow has become a leading brand in the children's study desk and chair industry. The company has also expanded into a wider range of healthy home products for children, covering scenarios such as studying, sleeping, storage, and entertainment, thereby creating a comprehensive and scenario-based product series for children's home living spaces. igrow is committed to building a healthier lifestyle for children worldwide and aims to become a global leader in the children's home furnishing industry.
Igrow introduced Automa RPA and actively promoted its use across various departments, including Operations, After-sales, NPS, Finance, and Warehousing. The company held more than eight training and advocacy sessions, achieving remarkable results. Guided by a core IT team of three, over 30 staff members from the business departments of both headquarters and subsidiaries participated in the learning process. Altogether, more than 500 applications were developed, with a cumulative execution time exceeding 10,000 hours—90% of which was concentrated in the After-sales and Budget Department.
Operational Statistics
Number of developed applications: 500+
Total application runtime: 10,000+ hours
Saved over USD 1 million in labor costs for the company.
Achieved Results
By leveraging Automa RPA, Igrow has effectively added 65 highly efficient "digital employees," saving over one million USD in labor costs.
Automa RPA has improved the consumer experience by accelerating address change processing, which was previously labor-intensive and required additional staff during major promotions.
Previously, the progress of installation personnel needed to be manually reported to the platform. Now, Automa RPA can automatically submit feedback, effectively resolving timeliness issues, reducing the risk of penalties for overdue tasks, and preventing negative consumer experiences.
The team can independently develop small work applications, such as customer service bots for data table processing, significantly improving employees' daily operational efficiency.
Covered Teams
RPA is actively promoted and applied in various departments, including Operations, After-sales, NPS, Finance, and Warehouse.
Covered Scenarios
JD review cycle management, technician information push, automatic order creation for accessory returns and refunds, automated address changes, and rejection process for refund-only notifications.
Convenient courier company screening for NPS logistics, new order creation in OMS, and rapid refund review for PDD.
Messaging tracking numbers for exchange orders, automatic replies to positive reviews, and automated messaging for replacement orders.
Data aggregation for Taobao, competitor data scraping from TikTok, new channel data consolidation, sales data extraction, automatic invoice uploads to platforms, and sales data summarization.
Automa Deliverables
During major sales events, customer service teams face a surge in orders and must handle large volumes of repetitive tasks such as sending shipping notifications, confirming delivery times, updating addresses, and processing refunds. This significantly increases their workload and stress.
By deploying Automa RPA, these tasks can be automated in batches and run continuously, freeing customer service staff from repetitive work: 1. Automatically update customer addresses 2. Auto-generate return and refund orders for accessories
In factory account reconciliation workflows, system limitations create a bottleneck: it takes 2–3 days at month-end to complete reconciliations. Information gaps often arise, requiring additional manpower for verification.
Automa RPA breaks down system barriers, enabling real-time bill processing and daily reconciliation, saving up to 50% of the time: 1. Automated work order reconciliation
For brand products that require offline installation, installers’ progress needs to be reported back to the platform. However, timely updates cannot always be guaranteed, leading to poor customer experience.
Automa RPA can automatically submit feedback, reducing the risk of late penalties due to platform rules and improving customer satisfaction: 1. Automated installer status updates