Retail & E-Commerce

3-Month RPA Rollout, 1,200+ Monthly Operating Hours: What Makes This Company So Efficient?

Smart Devil deployed Automa RPA within 3 months, launching 1,000+ RPA workflows across e-commerce, finance, and customer service. The 24/7 program automates refunds and data collection, delivering 22,000+ man-days saved and 35,000+ cumulative operating hours.

1,000+business scenarios covered
35,000+cumulative operating hours
100,000+total robot executions
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customer logo

"People are the driving force behind the entire RPA project and the cornerstone for building an organization capable of long-term self-evolution. The Automa customer success team excels at understanding and addressing client needs, both in service and technical guidance."

Eamon Hale·IT Director at Smart Devil

About Smart Devil

Founded in 2010, Smart Devil has designed and developed over 500 product types and more than 10,000 SKUs, covering digital accessories, audio-visual entertainment, automotive products, creative lifestyle, and more. Its products are sold in 208 countries and regions.

After introducing Automa RPA, Smart Devil rapidly deployed RPA across various business scenarios in less than 100 days. The robots now operate over 1,200 hours per month on average, with high-frequency application growth outpacing most companies, significantly improving efficiency in e-commerce, finance, and customer service.

Operational Statistics

  • Built over 1,000 RPA applications

  • Accumulated 36,000+ hours of operation

  • Saved more than 22,000 man-days

Achieved Results

  1. Enhanced efficiency across e-commerce, finance, customer service, and other sectors by centralizing multi-scenario business processing.

  2. Automated 24/7 processing of refund-only after-sales orders, greatly reducing manual workload.

Covered Teams

Domestic e-commerce operations, customer service, cross-border operations, finance, IT, brand marketing, etc.

Covered Scenarios

  1. Customer Service: Automated processing of refund-only orders, product review replies, downloading detailed after-sales data, exporting negative reviews.

  2. Domestic E-commerce Operations: Media campaign data collection, general data acquisition.

  3. Cross-border Operations: Downloading after-sales order data, competitor data collection, extracting data from SHOPEE seller center.

Automa Deliverables

Challenge 1

On major e-commerce platforms like JD, merchants need to integrate fragmented business data from multiple platforms to gain comprehensive business insights.

Solution 1

Periodic data mining enables cross-platform business data integration, allowing for rapid data flow and real-time operational feedback.

Data Integration Automation
Challenge 2

Smart Devil’s products are characterized by low decision-making cost, high usage frequency, and low unit price. High sales volumes generate massive amounts of review data, making it difficult for staff to process and respond to all user reviews and maintain personalized engagement.

Solution 2

RPA combined with AI technology automatically collects large volumes of review data, intelligently categorizes and scores comments, and uses large language models to generate personalized replies, achieving one-to-one review management.

Review Management Automation
Challenge 3

A surge in refund-only after-sales orders increases the time spent on order processing and appeals, adding to the after-sales workload.

Solution 3

Automa RPA automatically processes refund-only after-sales orders around the clock, significantly reducing manual effort.

Refund Processing Automation

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