Retail & E-Commerce

The Secret to Efficient E-Commerce Customer Service Is Hidden in Automa RPA

Ulike used Automa RPA to automate 500+ customer service scenarios in e-commerce operations—returns, refunds, and reporting—improving order management, reducing errors, and saving over 4 FTEs.

500+business scenarios covered
380+hours average daily operation time
4+people saved in daily labor
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customer logo

"Automa RPA’s digital transformation has ended repetitive tasks for employees, unleashing their creative potential."

Lachlan Fenn·RPA Project Leader at Ulike

About Ulike

Founded in 2013, Ulike is a global brand specializing in optical skin beauty technology. Since its inception, Ulike has focused on pioneering cutting-edge technology as its core strength, dedicating itself to hair removal research and providing consumers with a scientific, safe, and effective at-home hair removal experience. Through continuous innovation in optoelectronic technology, Ulike has broken industry barriers and successfully launched its flagship product—the Sapphire Ice Hair Removal Device—delivering salon-grade ice hair removal results at home.

By 2023, Ulike had obtained over 100 global patents. Its official online platforms and nearly 1,000 offline stores have sold close to 4,000,000 home hair removal devices, making it a top choice in 17 countries and regions worldwide. With advanced R&D capabilities and a solid foundation of patented technologies, Ulike’s mature global operations are committed to creating a scientific, effective, and stylish at-home beauty lifestyle for women everywhere. In 2023, Ulike introduced its beauty mask, offering women worldwide a more professional, comprehensive, and effective solution for skin concerns.

Ulike partnered with Automa RPA, harnessing the power of "digital employees" to tackle customer service management challenges. Automa provided automated customer support, deploying over 500 automation scenarios, significantly reducing manual workload and enabling more efficient and accurate service, thereby enhancing customer satisfaction.

Automa Deliverables

Challenge 1

Each platform required a dedicated staff member to handle outbound calls, with a frequency as high as once every 5 minutes, occupying manpower throughout the day.

Solution 1

RPA robots enabled fully automated outbound calls, saving one FTE for the AI training team, freeing up inefficient and repetitive labor to create greater value.

Outbound Call Automation
Challenge 2

With numerous stores across platforms and complex data, manual report downloads were time-consuming and error-prone, often resulting in data omissions.

Solution 2

Automa RPA enables uninterrupted cross-platform and cross-system data collection, ensuring zero omissions and guaranteeing data accuracy and timeliness.

Data Collection and Reporting Automation
Challenge 3

As the brand grew and order volumes surged, daily after-sales issues increased exponentially, putting greater pressure on customer service staff.

Solution 3

Automa RPA’s customer service automation scenarios streamline processes such as returns, bulk replies, and order reviews, reducing the workload for customer service staff and improving order processing efficiency.

Customer Service Process Automation

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