About SKYWORTH
Founded in 1988, Skyworth Group is a globally competitive leader in smart home appliances and information technology. Skyworth's color TVs, digital set-top boxes, and other terminal products hold significant market shares both domestically and internationally. After more than 30 years of development, Skyworth has become a world-renowned home appliance brand, with its business and brand presence continuously expanding worldwide. Its products are exported to the EU, US, Japan, Russia, Southeast Asia, South America, the Middle East, and other regions.
RPA not only enables data collection, cleansing, and analysis, but also delivers end-to-end optimization of the user experience. Even when facing sudden surges in demand, it allows employees to enjoy a coffee break, taking control of their workflow instead of being controlled by it.
Operational Statistics
Over 600 RPA applications deployed
More than 17,000 cumulative operating hours
Equivalent to saving over 11,000 person-days
Achieved Results
Real-time monitoring of store sales, enabling dynamic product strategy management
Automatic and precise review responses, freeing up customer service staff to focus on core services
Automatic matching and delivery of order invoices, improving processing efficiency and ensuring customer experience
Covered Teams
Customer service, finance, operations, and more
Covered Scenarios
Customer Service: Uploading national subsidy order vouchers, automatic review responses, real-time data capture, analysis and display for each store, automatic approval of deposit refunds, customer inquiry searches, etc.
Finance: Receivables verification, automatic issuance of positive invoices, capitalization expense carry-over checks, statement exports, return red invoice processing, etc.
Others: Daily sales and inventory data downloads, business intelligence data downloads, advertising data collection, etc.
Automa Deliverables
Skyworth's e-commerce business volume reaches 5 billion USD, with massive order data and complex backend processing. Traditional manual data exports are slow and cannot respond quickly to market changes.
Automa RPA built a sales data monitoring and analysis system for over 30 stores, replacing manual operations and providing real-time sales and cumulative data. A customer service data dashboard was also established, enabling real-time business tracking and minute-level GMV change awareness.
Single product reviews on Skyworth's e-commerce platform can reach 50,000 to 100,000. Manual replies are impractical, but ignoring them would mean losing communication channels with users and damaging the brand image.
A model with 20 dynamic reply templates was developed. The RPA robot automatically matches and responds to comments based on keywords, operating 24/7.
During major promotions, Skyworth needs to quickly and accurately send over 10,000 invoices to customers. Due to platform restrictions, orders and invoices cannot be directly linked, and traditional systems do not support real-time invoice transfers, which may negatively impact store experience metrics.
Automa RPA automatically identifies and verifies orders and invoices, then sends them directly to customers. This enables months of work to be completed in just three days, ensuring store experience metrics are maintained.