Retail & E-Commerce

From Dark Horse to Industry Leader: How Usmile Built Its Winning Formula with Data?

Usmile used Automa RPA to integrate BI and automate end-to-end data workflows, making 80% of applications data-driven. It automated 1,800+ scenarios and saved 20,000+ hours, accelerating decision-making and improving operational efficiency.

1,800+business scenarios covered
20,000+hours of cumulative runtime
80%data-driven applications
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customer logo

"For Usmile, Automa RPA is no longer just a simple tool; it has become a catalyst for organizational efficiency. It helps us break down system silos, connect more business systems and units, and reduce efficiency losses."

Milo Fenn·CMO at Usmile

About Usmile

Founded in 2015, Usmile is dedicated to perfectly integrating technological aesthetics and practical efficacy into its full range of oral care products. With the brand mission of improving national oral health and safeguarding confident smiles, Usmile has won 13 international awards, including the German Red Dot Award and the iF Design Award.

After integrating RPA tools with its proprietary BI system, Usmile has developed a comprehensive "data collection–cleaning–consolidation" solution, connecting every link in the data consolidation process. This enables seamless data flow within the enterprise, allowing data to truly drive production and marketing decisions, and boosting operational efficiency.

Automa Deliverables

Challenge 1

Marketing data is difficult to track and trace; cross-platform data collection is complex, with risks of missing data sources.

Solution 1

Omnichannel data source collection and consolidation into the enterprise database, enabling cross-platform and cross-system data integration, saving 80–90% of repetitive labor.

Data Automation
Challenge 2

High inquiry volume with user data scattered across multiple platforms, making it hard to aggregate and reach users efficiently.

Solution 2

Multi-channel user data collection and integration to build user tags, enabling tiered, efficient, and batch engagement with users across all platforms.

User Engagement Automation
Challenge 3

Manual sales report preparation is time-consuming and labor-intensive, with no visibility into the sales pipeline.

Solution 3

Breaking down system silos to connect more business systems and units, reducing efficiency losses.

System Connectivity Automation

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